What’s in a logo?
Now that our logo is prominently displayed on the front of the church, I’ve found myself thinking about it every day as I arrive. A good logo is simple and evocative, easy to recognize and remember, but bringing to mind multiple layers of images and meanings as you study it. Our logo accomplishes both of these things very well.
In the Beginning was the Word
In the beginning was the Word, and the Word was with God, and the Word was God. He was in the beginning with God. All things were made through him, and without him was not any thing made that was made. In him was life, and the life was the light of men. — John 1:1–4
The first thing your eye catches is the open Bible, at the bottom of the image. Visually we are reminded that the Word of God is our beginning and our foundation. All of what we believe and know is grounded in and flows out of the Bible. But a closed book doesn’t do any good. It needs to be opened and read in order for the words within to bring life and light. And of course, as the passage from John implies, the image of the Bible in the logo points to the Word of God, and that Word of God is Jesus Christ. But these aren’t just old, stagnant, dead words, Hebrews 4:12 reminds us that the Word of God is “living and active.” What is it that keeps the Word of God alive today?
The Spirit Gives Life
It is the Spirit who gives life; the flesh is no help at all. The words that I have spoken to you are spirit and life. — John 6:63
The eye naturally moves upward from the open Bible and sees the dove, with wings spread, rising out of the center. The dove has long been a visual representation of the Holy Spirit (see Luke 3:21-22), and as it prepares to take flight it gives the image of being alive and free. Being centered in the Word, the dove also reminds us that the Spirit is the seal of our salvation and our inheritance (Ephesians 1:13-14). And as the Spirit fills the Word, so also it fills us. The Holy Spirit gives life to believers and empowers us to take the Word of God into the world through our actions and our words.
May God bless each of us as we seek to be a community of faith that are “hearers and doers” of the Word (James 1:22) and “strengthened with power through his Spirit” (Ephesians 3:16) to serve others in Christ’s name!
Blessings, Rev. David Garrison
